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Behavioral design for lower return rates incorporates three different dimensions of a company’s operations: business goals, sustainability goals, and customer needs. It takes into account that sustainability and business are largely congruent when it comes to returns (apart from pure growth strategies) - claiming that the fewer, the better.
While you are likely already working on lowering return rates from a business perspective, the good news is that using behavioral design with a focus on environmental and more specifically climate change responsibility can help you to improve this metric even further. Based on the latest findings in behavioral sciences, frameworks can be applied to design effective triggers that reduce customers’ intentions to make a return during or after the order process.
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