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What is this action about?
A voluntary climate protection contribution is a straightforward way of involving your customer in climate action by nudging them to reflect on the impacts of consumption.
At the checkout you have an opportunity to communicate with your customer about the environmental footprint of the product: you can show that you’ve compensated for it already, or offer them the option to compensate for these products themselves. These budgets can be used not only to remove carbon via existing carbon sinks but also to invest in innovative sustainability solutions in your sector.
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