Differentiate your company from your competitors by developing a sustainability filter that improves UX and encourages customers to purchase better alternatives with a lower carbon footprint. This will build your company’s credibility and attract and retain customers, while simultaneously educating them on the importance of responsible consumption.
'On-site search is a big factor in the customer journey of those consumers who either know exactly what they’re looking for and have come to your site to find it or who have some idea of what they’re looking to buy but may need some help narrowing it down.’ - According to Econsultancy
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