Help customers to make the right choice: add easily accessible information about sustainability certifications or environmental information on your product pages. Such pages replace the physical packaging in a store, so they should allow immediate comparison with non-financial characteristics - like certified protected areas or use of sustainable resources.
If you produce some products yourself, consider receiving certifications most relevant for your products’ impact areas. This requires time and resources but is worth the effort since consumers are demanding transparency and responsibility more and more - and this trend will only grow.
If you do not manufacture products yourself, just asking your suppliers about certifications can signal to them what your priorities are. The more signals like this they receive, the faster they might implement positive changes.
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