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What is this action about?
The holy grail of corporate climate action is to pivot to a business model that binds commercial success to real environmental benefit. According to Schaltegger et al., a business model for sustainability helps describe, analyze, manage, and communicate:
a company's sustainable value proposition to its customers and all other stakeholders,
how it creates and delivers this value, and
how it captures economic value while maintaining or regenerating natural, social, and economic capital beyond its organizational boundaries.
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